About Me
From strategy to content: creating deep connections that turn clicks into customers.
Hi! My name is Yessica Paola!
I first discovered marketing while studying tourism and hotel business administration, and I was immediately fascinated by the mix of creativity, method, and strategy. That’s when I knew I wanted to specialize in this field.
Today, I enjoy the entire creative process: from producing videos for social media and designing content strategies, to seeing how the content I pour effort into is received by different audiences.
Lately, I’ve focused my expertise on paid advertising using platforms like Google Ads and Meta Ads. To me, this discipline bridges the best of both worlds: creativity and pure analytics. I hold a master’s degree in digital marketing and official Google certifications that back up the technical side, giving me the tools to run paid campaigns that actually drive my clients’ goals.
When I’m not optimizing campaigns or creating content, I love going for walks, taking barre and pilates classes, traveling whenever possible, and discovering new restaurants in the area.